Marketing
Marketing sits within the School of Business & Entrepreneurship
To major in Marketing, students are required to successfully complete the courses listed below:
• MKT 301: Consumer Behavior (3)
• MKT 302: Marketing Research (3)
• MKT 303: Integrated Marketing Communication (3)
• MKT 304: Sales Management (3)
• MKT 305: Logistics and Supply Chain Management (3)
• MKT 401: Marketing Strategy (3)
• MKT 402: International Marketing (3)
Additionally, at least 6 credit hours can be selected from the list below:
• BLW 302: Business Law II (3)
• ECO 310: Intermediate Microeconomics (3)
• ENT 320: Technology Entrepreneurship (3)
• ENT 328: Innovation for a Sustainable Society (3)
• FIN 310: Financial Statements Analysis (3)
• MGT 300: International Business (3)
• MGT 380: Project Management (3)
• MKT 301: Consumer Behavior (3)
• MKT 302: Marketing Research (3)
• MKT 303: Integrated Marketing Communication (3)
• MKT 304: Sales Management (3)
• MKT 305: Logistics and Supply Chain Management (3)
• MKT 401: Marketing Strategy (3)
• MKT 402: International Marketing (3)
Additionally, at least 6 credit hours can be selected from the list below:
• BLW 302: Business Law II (3)
• ECO 310: Intermediate Microeconomics (3)
• ENT 320: Technology Entrepreneurship (3)
• ENT 328: Innovation for a Sustainable Society (3)
• FIN 310: Financial Statements Analysis (3)
• MGT 300: International Business (3)
• MGT 380: Project Management (3)
-
Chris Mbah
Professor of Marketing and International Business -
Hassan Yusuf
Chair of Business Administration and Marketing -
Linus Osuagwu
Professor of Marketing -
Rajasekhara Mouly Potluri
Associate Professor, Management and Marketing