AUN RESEARCHERS' COVID-19 STUDY PUBLISHED IN SPRINGER听 JOURNAL
A research collaboration between Theoneste Manishimwe, Lukman Raimi, and Chidinma Julius Azubuike has been published in the academic Springer journal.
The study by Theoneste Manishimwe, a Ph.D. candidate in the School of Business & Entrepreneurship, Professor Lukman Raimi, a former faculty in the School, and Ms. Chidinma Julius Azubuike, an alum who graduated from the School, titled "Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis" was published on May 19, 2023, in the journal of Revenue and Pricing Management.
Leveraging resource-based theory (RBT), the researchers explored six entrepreneurial marketing (EM) dimensions that influenced the business performance of hotels in Lagos and Yola during the COVID-19 crisis.听
To read the complete article, click on this听
Reported by John Abah